Before you consider purchasing any direct mail list, analyze the database of your own customers. Ask yourself precisely what commonalities they have, then look for these characteristics in a new list mailing database. Start searching for a new mailing list mailing list based on your perfect target audience. Find a list that closely matches the definable characteristics of your own customers. The precise targeting of mailing makes direct mail one of the most mailing list effective, cost efficient ways to market as long as you define your audience mailing list up front and match your direct mail list to your audience. Delivery of your direct mail depends on the accuracy and recency of your list.
If this exact mailing list isn't available, see how mailing list close you can come to buying the most perfect business mail list - and test mail to it in smaller numbers. Measure and track response. Today's direct mail can be very precisely targeted due to the precision mailing list of the mailing list data available. If you can tightly specify a mailing list, you can probably find a list perfectly matched to your specifications. Better quality, more recent mailing lists mailing list have much better delivery rates. A poor list can mean up to 20% or 30% of your standard mail (bulk-rate) won't be delivered.
The more you qualify the names on your mailing list mail list, the tighter you specify your perfect mailing list segments, the more response, and the less wasted advertising expense you'll have in your direct mail campaign. The higher your response, the better your chances of success and profit. Your selection of a direct mail list has more to do with your mailing list success or failure than any other single element in your mailing. Before any mailing list mailing, calculate what percent response you need to have to break even, and see if it's realistic. If it's over 2%, better rethink about mailing.